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Founded in 1892 by David T. Abercrombie and Ezra Fitch, Abercrombie & Fitch
In the early 20th century, Abercrombie & Fitch became a favorite among explorers and outdoor enthusiasts. Ernest Hemingway and Teddy Roosevelt were among its loyal customers. However, by the late 1970s, the brand faced financial struggles and declared bankruptcy in 1977. It was reborn in the 1990s under the leadership of CEO Mike Jeffries, who redefined Abercrombie & Fitch as a lifestyle brand for young adults, emphasizing bold marketing and a distinctive “all-American” aesthetic. Today, Abercrombie & Fitch is celebrated for its premium casual wear, including denim, graphic tees, and athleisure. The brand has embraced inclusivity and sustainability, reflecting the values of modern consumers. Its stores, known for their dim lighting and signature fragrances, create a unique shopping experience that resonates with fans worldwide. To explore the latest Abercrombie & Fitch products, check out this comprehensive product spreadsheet. It features a curated selection of items, from stylish apparel to accessories, all at competitive prices. As Abercrombie & Fitch continues to innovate and adapt, it remains a staple in the fashion industry, blending timeless appeal with contemporary trends. Whether you're looking for a classic hoodie or a statement piece, Abercrombie & Fitch offers something for everyone.